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Saturday, April 25, 2009

The next formidable task was finding a web hosting company, which was not difficult. Several companies had an affiliation with the Archives so I gave

Web the nod, based on their reasonably priced package deal including free setup and domain name registration.

Content is King
Knowing that content is king and critically important to a web site, I had already started roughing out some ideas as to what I would put on the website who we were, what we did, where we were located, how much for services and why choose Gjenvick SEO Services. To answer these basic questions, information in regard to the company, the services that were offered, contact information including address, email and phone number and a website that would project the right image were presented.

Web Design for the Users
I had already accomplished web design in the past, but frankly I wanted to see if there was a template available to use. After starting some research on Dreamweaver templates - it was apparent that there would be no shortage of websites offering templates for sale. After some serious shopping time, I chose the Monarch template for its clean uncluttered design.

Making a list and checking it twice
The gjenvick-seo.com domain name was now active so it was time to put all the pieces together although some initial changes were necessary in the navigational buttons. Before long though, I was ready to start loading the website. Having previously drafted out the web page content, it was only a matter of copying and pasting the entire web content into the templates. Since the site was new, no one knew the site existed which allowed some time to upload the website, making changes under live conditions. I performed preliminary checks - keyword analysis, validation of HTML and CSS, making sure images loaded correctly, and running spell check on all the pages. To avoid having listings filtered out by Google and other search engines, I ran a content rating (a self-rating process) by the ICRA or SafeSurf. With all that done, it was now time to go live. The quickest route would be paid inclusion, but the best way was for the search engines to find me.

Getting Found by Google
To start things off, the Gjenvick-Gjnvik Archives linked to my new website, providing a trail for the search engines to follow. I received the first Master SEO Top-10 Rankings Award for 642 top-10 rankings for my work with the Archives. I also provided a link from the award displayed at the Archives back to my new awards page on gjenvick-seo.com. Next I set up another link from the about us section of the Archives to the home page of the Gjenvick SEO Services followed by one more link from a resume that I have always had on the Archives website. Less than a week later, gjenvick-seo.com was spidered by Googlebot and within the next few days listings started to show up in Google, Yahoo and AOL.

The Results are In
I managed a couple of top 30 rankings although I failed to rank on the majority of primary search phrases based on the research with Wordtracker. Next, I went through the web pages, reviewed their META description and keywords, and used a keyword analyzer to help develop potential search phases to find Gjenvick SEO Services. Following, I compiled several hundred possible search terms. Then it was time to see if any of the search phrases would place in the search engine (top 30). Incredibly, I came up with over 200 search phrases - mostly top 10 rankings in the three major search engines. Gjenvick SEO Services was now open for business.

In Conclusion
For those interested in starting an SEO company the following overall steps should be considered:
1. Initially do as much reading and research about the SEO market that you can get your hands on; take courses offered by reputable people so you have a good foundation.
2. Prepare yourself by choosing a good domain name that will get noticed. In addition select an excellent hosting company that you feel comfortable with.
3. Make sure you have some good content to include on your site, as well as keywords, services you're going to offer, pricing and payment options and how you're going to be found by the search engines.
4. Perform preliminary checks to include keyword analysis, validation of HTML and CSS.
5. Make sure images load correctly and be sure to run spell check on all the pages.

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